Spinelli Kilcollin · Case Study
Spinelli Kilcollin’s bespoke jewelry craftsmanship is world-class — but the operations stack behind it had been stitched together from HubSpot, Google Sheets, and manual workarounds that couldn’t keep pace with the brand’s global growth.
16K+ SKUs Unified
Single source of truth
2 Global Entities
US & UK on OneWorld
Real-Time COGS Visibility
Metals · stones · labor
0 Manual Spreadsheets
Fulfillment in NetSuite
The Challenge
With 16,000+ SKUs spanning the US and UK, every month-end close became a marathon of manual reconciliations, fragmented shipping logs, and best-effort COGS estimates — leaving leadership flying blind on true profitability.
Objectives
Three mandates anchored the engagement — each tied to scaling bespoke craftsmanship into a global, audit-grade operation.
Migrate all operational fulfillment, inventory tracking, and custom order logic out of HubSpot and Google Sheets into a single source of truth — eliminating data silos and manual entry errors.
Gain real-time visibility into 16,000+ SKUs across global locations (US & UK) and accurately track true COGS by automating reconciliation of raw materials, serialized stones, and third-party labor.
Streamline the “Configure, Price, Quote” process for bespoke jewelry so that custom Shopify orders instantly trigger accurate assembly instructions and work orders — without human intervention.
The Power Cloud Approach
We architected a multi-entity NetSuite OneWorld foundation that respects the artisanal complexity of Spinelli’s bespoke pieces while delivering the financial clarity required for global retail expansion.
Multi-entity consolidation with automated intercompany markups, eliminations, and currency handling out of the box.
Every custom configuration flows from Shopify into NetSuite as a fully-priced SO with linked work orders for the bench.
Automated reconciliation of raw materials, serialized stones, and third-party labor into true item-level COGS.
Fragmented shipping consolidated inside NetSuite — one place for picks, packs, and global dispatch.
The Results
Measurable, auditable wins across finance, fulfillment, and inventory — at the scale of a luxury brand expanding worldwide.
Automated amortization schedules and intercompany markups replaced hours of manual journal entries — closing the books faster, every month.
Management can now see the exact cost of every piece, including metal fluctuations, stone value, and vendor labor — in real time.
Shifted from fragmented shipping to a centralized fulfillment hub within NetSuite — one trail of evidence, every order.
Replaced “system-flagged variance thresholds” for manual matching, ensuring the balance sheet reflects real-time stock value as the brand expands.
Conclusion
“By transitioning from fragmented manual workarounds to a unified NetSuite OneWorld ecosystem, Spinelli Kilcollin has successfully traded ‘tribal knowledge’ for data-driven precision. The brand no longer views its complex, custom manufacturing as an operational bottleneck; instead, their bespoke craftsmanship is now a scalable engine for global growth. With a digital foundation as resilient as the jewelry they create, Spinelli Kilcollin is ready to continue its expansion across the world’s most prestigious retail markets.”
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